BACKWOODS CIGARS – 8 Packs X 5 Cigars
Backwoods Cigars come in many great flavors which include Honey, Sweet Aromatic, Honey Berry, Dark Stout, Russian Cream, Honey Bourbon, Vanilla, Banana, Grape and Original. Unit contains 8 packs of 5 cigars.
Flavors:
Honey
Sweet Aromatic
Honey Berry
Dark Stout
Russian Cream
Honey Bourbon
Original
Grape
Banana
Vanilla
Fearing loss of profit from being unable to advertise cigarettes through the heavy influence of television, several companies began to market “little cigars” instead. This allowed their new products to be advertised to the television-viewing public without violating the new ordinance enacted by President Nixon.
Backwoods Smokes were designed to have a rustic, “manly” appeal to them, and to appear as natural as possible. It can be seen from the advertising—and even the product name—that marketing was directed heavily at outdoorsmen and similar groups. Emphasis is placed upon the fact that the cigars are made from all-natural tobacco with no homogenized components. They are frequently classified as mild and flavorful. Over the years, the company began to produce different flavors and types of these cigars, much like most other small cigar companies in the market today.
Backwoods Smokes were advertised heavily throughout the 1970s and 1980s, with virtually no changes being made to their target group during this time. An example advertisement from 1983 shows a man climbing the side of a snowy mountain, with the phrase “If you ever wanted to climb Mt. Rainier, you’re a natural Backwoods man” in large print. In the foreground, a hand is holding up a pack of Backwoods Smokes that says “Wild ‘N Mild Smokes, All Natural Tobacco”. In a sidebar, the advertisement also reads:
“For an experience that’s strictly wild, you can’t top a climb like this. But for one that’s wild and mild, pack along Backwoods Smokes. Backwoods are all natural tobacco, with genuine Broadleaf wrapper aged one full year to bring out its natural sweetness. Backwoods Smokes. For the man who likes his pleasures wild and mild. ALL NATURAL TOBACCO. HOW CAN ANYTHING THAT LOOKS SO WILD TASTE SO MILD?”[2]
This illustrates a common concept during advertising for tobacco products at the time; growing public health concerns had largely changed the perceptions of the general public towards smoking. In reaction to this, many advertising campaigns began to be directed at very specific groups of people, rather than at the public as a whole. This effect was long-reaching, and can be seen in the wide variety and number of tobacco products available in more modern times.
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